Marvel’s latest superhero movie “Black Widow” has made over $80 million at the domestic box office during its debut, the highest for any film released during the pandemic. The film was able to snatch this record from last month’s “F9” which grossed $70 million in its opening weekend. According to Disney, Black Widow also generated more than $60 million through the Disney Plus Premier Access globally.
Most movie studios have been taking a different approach when it comes to releasing new movies over the past couple of years. This is the first time a Marvel Cinematic Universe film was released simultaneously in movie theaters and on Disney Plus for a onetime fee of $30 in addition to the subscription. This approach of releasing movies on streaming and theatres was also tested on other recent Disney movies such as “Cruella” starring Emma Stone and “Raya and the Last Dragon”.
When combining international, local and Disney Plus numbers, the movie had amassed a total of $215 million by the end of the weekend.
It has been 2 years since the last Marvel superhero movie aired in theatres. Black Widow, starring Scarlett Johansson, was initially set to premiere in May 2020, but was faced with delays due to the global pandemic.
However, Disney Studios Content chairman Alan Bergman strongly believes that “it’s been worth the wait” as “the Marvel Studios team have delivered an exceptional film”. Most viewers seem to agree with Bergman as the movie has earned generally positive reviews so far.
On Rotten Tomatoes, the movie earned an 80% fresh rating from critics and a 92% audience score so far. Overall, achieving this many sales and getting favorable reviews is an impressive accomplishment specially given the multiple delays and setbacks.
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